1. Exploring the influence of regulatory fit on advertising effect - the moderating effect of consumer product knowledge. Issue 6 (18th August 2022) Authors: Lin, Yang-Chu; Lin, Ming-Jheng Journal: Journal of statistics & management systems Issue: Volume 25:Issue 6(2022) Page Start: 1461 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. The effect of product attributes, brand awareness and product knowledge on consumers - A case of Air Jordan retro shoes. Issue 5 (4th July 2021) Authors: Lin, Yang-Chu; Chen, Yu-Hao; Lee, Yi-Chih Journal: Journal of statistics & management systems Issue: Volume 24:Issue 5(2021) Page Start: 1151 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. The effects of product categories, brand alliance fitness and personality traits on customer's brand attitude and purchase intentions: A case of Spotify. Issue 3 (2nd April 2020) Authors: Lin, Yang-Chu; Tsai, Hung-Ni; Lee, Yi-Chih Journal: Journal of statistics & management systems Issue: Volume 23:Issue 3(2020) Page Start: 677 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. The influence of the personality traits of webcasters on online games. (2017) Authors: Lin, Yang-Chu; Lee, Yi-Chih; Lin, Sheng-You Journal: International journal of electronic customer relationship management Issue: Volume 11:Number 1(2017) Page Start: 94 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗