1. "I follow what you post!": The role of social media influencers' content characteristics in consumers' online brand-related activities (COBRAs). (May 2022) Authors: Cheung, Man Lai; Leung, Wilson K.S.; Aw, Eugene Cheng-Xi; Koay, Kian Yeik Journal: Journal of retailing and consumer services Issue: Volume 66(2022) Page Start: Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Do digital platforms promote or hinder corporate brand prestige?. (8th March 2023) Authors: Tse, Sin Yan; Wang, Danny T.; Cheung, Man Lai; Leung, Wilson K.S. Journal: European journal of marketing Issue: Volume 57:Number 4(2023) Page Start: 987 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Driving healthcare wearable technology adoption for Generation Z consumers in Hong Kong. Issue 1 (28th September 2020) Authors: Cheung, Man Lai; Leung, Wilson K.S.; Chan, Haksin Journal: Young consumers Issue: Volume 22:Issue 1(2021) Page Start: 10 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Gamification in OTA platforms: A mixed-methods research involving online shopping carnival. (February 2022) Authors: Shi, Si; Leung, Wilson K.S.; Munelli, Flavia Journal: Tourism management Issue: Volume 88(2022) Page Start: Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Impacts of user interactions on trust development in C2C social commerce: The central role of reciprocity. Issue 1 (14th August 2019) Authors: Leung, Wilson K.S.; Shi, Si; Chow, Wing S. Journal: Internet research Issue: Volume 30:Issue 1(2020) Page Start: 335 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Impacts of user interactions on trust development in C2C social commerce: The central role of reciprocity. Issue 1 (6th August 2019) Authors: Leung, Wilson K.S.; Shi, Si; Chow, Wing S. Journal: Internet research Issue: Volume 30:Issue 1(2020) Page Start: 335 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. Investigating the role of social media marketing on value co-creation and engagement: An empirical study in China and Hong Kong. Issue 2 (May 2021) Authors: Cheung, Man Lai; Pires, Guilherme D.; Rosenberger, Philip J.; Leung, Wilson K.S.; Ting, Hiram Journal: Australasian marketing journal Issue: Volume 29:Issue 2(2021) Page Start: 118 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. Key tea beverage values driving tourists' memorable experiences: an empirical study in Hong Kong-style café memorable experience. Issue 3 (14th July 2021) Authors: Cheung, Man Lai; Leung, Wilson K.S.; Cheah, Jun-Hwa; Koay, Kian Yeik; Hsu, Bryan Cheng-Yu Journal: International journal of culture, tourism and hospitality research Issue: Volume 15:Issue 3(2021) Page Start: 355 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. Swift trust development and prosocial behavior in time banking: A trust transfer and social support theory perspective. (April 2022) Authors: Leung, Wilson K.S.; Chang, Man Kit; Cheung, Man Lai; Shi, Si Journal: Computers in human behavior Issue: Volume 129(2022) Page Start: Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. The role of consumer-consumer interaction and consumer-brand interaction in driving consumer-brand engagement and behavioral intentions. (July 2021) Authors: Cheung, Man Lai; Pires, Guilherme D.; Rosenberger, Philip J.; Leung, Wilson K.S.; Salehhuddin Sharipudin, Mohamad-Noor Journal: Journal of retailing and consumer services Issue: Volume 61(2021) Page Start: Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗