1. Neurophysiological Tools to Investigate Consumer's Gender Differences during the Observation of TV Commercials. (23rd July 2014) Authors: Vecchiato, Giovanni; Maglione, Anton Giulio; Cherubino, Patrizia; Wasikowska, Barbara; Wawrzyniak, Agata; Latuszynska, Anna; Latuszynska, Malgorzata; Nermend, Kesra; Graziani, Ilenia; Leucci, Maria Rita; Trettel, Arianna; Babiloni, Fabio Other Names: De Vico Fallani Fabrizio Academic Editor. Journal: Computational and mathematical methods in medicine Issue: Volume 2014(2014) Page Start: Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗