1. Revisiting international marketing strategy in a digital era: Opportunities, challenges, and research directions. Issue 3 (11th November 2019) Authors: Katsikeas, Constantine; Leonidou, Leonidas; Zeriti, Athina Journal: International marketing review Issue: Volume 37:Issue 3(2020) Page Start: 405 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Revisiting international marketing strategy in a digital era: Opportunities, challenges, and research directions. Issue 3 (12th November 2019) Authors: Katsikeas, Constantine; Leonidou, Leonidas; Zeriti, Athina Journal: International marketing review Issue: Volume 37:Issue 3(2020) Page Start: 405 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗