1. Value co-creation in the B2B context: a conceptual framework and its implications. Issue 3 (12th March 2022) Authors: Pathak, Buddhi; Ashok, Mona; Leng Tan, Yin Journal: Service industries journal Issue: Volume 42:Issue 3/4(2022) Page Start: 178 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗