1. An arousal-based explanation of affect dynamics. Issue 7 (11th July 2016) Authors: Yan, Elaine Li; Liu, Matthew Tingchi; Chen, Xiaoyun; Shi, Guicheng Editors: Lee, Nick; Lee, MichaelSW Journal: European journal of marketing Issue: Volume 50:Issue 7/8(2016) Page Start: Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Listerine – for the bridesmaid who's never a bride: disparaging humour increases brand attitude and recall among the powerless. Issue 7 (11th July 2016) Authors: Newton, Joshua D; Wong, Jimmy; Newton, Fiona Joy Editors: Lee, Nick; Lee, MichaelSW Journal: European journal of marketing Issue: Volume 50:Issue 7/8(2016) Page Start: Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗