1. Diversity in Marketing System Assortments. (September 2015) Authors: Layton, Roger A.; Duan, Zhirong Journal: Journal of macromarketing Issue: Volume 35:Number 3(2015) Page Start: 320 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Formation, Growth, and Adaptive Change in Marketing Systems. (September 2015) Authors: Layton, Roger A. Journal: Journal of macromarketing Issue: Volume 35:Number 3(2015) Page Start: 302 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Systems-thinking social marketing: conceptual extensions and empirical investigations. Issue 11 (23rd July 2016) Authors: Domegan, Christine; McHugh, Patricia; Devaney, Michelle; Duane, Sinead; Hogan, Michael; Broome, Benjamin J.; Layton, Roger A.; Joyce, John; Mazzonetto, Marzia; Piwowarczyk, Joanna Journal: Journal of marketing management Issue: Volume 32:Issue 11/12(2016) Page Start: 1123 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. The Accidental Scholar, by Jagdish N. Sheth with John Yow, Sage Publications, 2014. Issue 1 (2nd January 2016) Authors: Layton, Roger A. Journal: Journal of business-to-business marketing Issue: Volume 23:Issue 1(2016) Page Start: 81 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. The Next Normal for Marketing — The Dynamics of a Pandemic, Provisioning Systems, and the Changing Patterns of Daily Life. Issue 1 (February 2021) Authors: Layton, Roger A.; Domegan, Christine Journal: Australasian marketing journal Issue: Volume 29:Issue 1(2021) Page Start: 4 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗