Author/Creator: Laughlin, Paul - British Library Electronic Legal Deposit Catalogue-Journal Issues and Articles Search Results

Author/Creator Laughlin, Paul

1. Artificial intelligence (AI) in strategic marketing decision-making: a research agenda. Issue 2 (13th April 2020)

Authors:: Stone, Merlin; Aravopoulou, Eleni; Ekinci, Yuksel; Evans, Geraint; Hobbs, Matt; Labib, Ashraf; Laughlin, Paul; Machtynger, Jon; Machtynger, Liz
Journal:: Bottom line
Issue:: Volume 33:Issue 2(2020)
Page Start:: 183
Record Type:: Journal Article
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2. Artificial intelligence (AI) in strategic marketing decision-making: a research agenda. Issue 2 (21st April 2020)

Authors:: Stone, Merlin; Aravopoulou, Eleni; Ekinci, Yuksel; Evans, Geraint; Hobbs, Matt; Labib, Ashraf; Laughlin, Paul; Machtynger, Jon; Machtynger, Liz
Journal:: Bottom line
Issue:: Volume 33:Issue 2(2020)
Page Start:: 183
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗

3. How interactive marketing is changing in financial services. Issue 4 (10th October 2016)

Authors:: Stone, Merlin; Laughlin, Paul
Journal:: Journal of research in interactive marketing
Issue:: Volume 10:Issue 4(2016)
Page Start:: 338
Record Type:: Journal Article
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4. How platforms are transforming customer information management. Issue 3 (13th November 2017)

Authors:: Stone, Merlin; Aravopoulou, Eleni; Gerardi, Gherardo; Todeva, Emanuela; Weinzierl, Luisa; Laughlin, Paul; Stott, Ryan
Journal:: Bottom line
Issue:: Volume 30:Issue 3(2017)
Page Start:: 216
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗