1. Understanding Sponsorship: A Consumer-Centric Model of Sponsorship Effects. Issue 3 (26th May 2020) Authors: Wakefield, Lane; Wakefield, Kirk; Lane Keller, Kevin Journal: Journal of advertising Issue: Volume 49:Issue 3(2020) Page Start: 320 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗