1. An empirical study of consumer switching behaviour towards mobile shopping: a Push–Pull–Mooring model. (25th July 2012) Authors: Lai, Jung–Yu; Debbarma, Sutapa; Ulhas, Khire Rushikesh Journal: International journal of mobile communications Issue: Volume 10:Number 4(2012) Page Start: 386 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗