1. Modeling and evaluating the effectiveness of AR advertising and the moderating role of personality traits. Issue 4 (19th May 2022) Authors: Uribe, Rodrigo; Labra, Rafael; Manzur, Enrique Journal: International journal of advertising Issue: Volume 41:Issue 4(2022) Page Start: 703 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗