1. "I'm (Not) Offended by Whom I See!" The Role of Culture and Model Ethnicity in Shaping Consumers' Responses toward Offensive Nudity Advertising in Asia and Western Europe. Issue 1 (25th April 2022) Authors: Terlutter, Ralf; Diehl, Sandra; Koinig, Isabell; Chan, Kara; Tsang, Lennon Journal: Journal of advertising Issue: Volume 51:Issue 1(2022) Page Start: 57 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Antagonistic framing of sustainability by energy suppliers: Dissecting corporate CSR messages in a cross-cultural comparison. (1st April 2019) Authors: Weder, Franzisca; Koinig, Isabell; Voci, Denise Journal: Corporate communications Issue: Volume 24:Number 2(2019) Page Start: 368 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Antagonistic framing of sustainability by energy suppliers: Dissecting corporate CSR messages in a cross-cultural comparison. (26th February 2019) Authors: Weder, Franzisca; Koinig, Isabell; Voci, Denise Journal: Corporate communications Issue: Volume 24:Number 2(2019) Page Start: 368 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Are pharmaceutical ads affording consumers a greater say in their health care? The evaluation and self-empowerment effects of different ad appeals in Brazil. Issue 6 (2nd November 2017) Authors: Koinig, Isabell; Diehl, Sandra; Mueller, Barbara Journal: International journal of advertising Issue: Volume 36:Issue 6(2017) Page Start: 945 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Exploring antecedents of attitudes and skepticism towards pharmaceutical advertising and inter-attitudinal and inter-skepticism consistency on three levels: an international study. Issue 5 (3rd September 2018) Authors: Koinig, Isabell; Diehl, Sandra; Mueller, Barbara Journal: International journal of advertising Issue: Volume 37:Issue 5(2018) Page Start: 718 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Forty years of advertising research on health issues: past learnings and future perspectives. Issue 1 (2nd January 2023) Authors: Koinig, Isabell; Diegelmann, Svenja; Bidmon, Sonja Journal: International journal of advertising Issue: Volume 42:Issue 1(2023) Page Start: 109 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. On the Influence of Message/Audience Specifics and Message Appeal Type on Message Empowerment: The Austrian Case of COVID-19 Health Risk Messages. Issue 13 (10th November 2022) Authors: Koinig, Isabell Journal: Health communication Issue: Volume 37:Issue 13(2022) Page Start: 1682 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. Positive or Negative Effects of Technology Enhancement for Brand Placements? Memory of Brand Placements in 2D, 3D, and 4D Movies. Issue 4 (1st October 2016) Authors: Terlutter, Ralf; Diehl, Sandra; Koinig, Isabell; Waiguny, Martin K. J. Journal: Media psychology Issue: Volume 19:Issue 4(2016) Page Start: 505 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗