1. Effectuation Logic and Early Innovation Success: The Moderating Effect of Customer Co‐creation. (6th October 2021) Authors: Ko, Guihan; Roberts, Deborah. L.; Perks, Helen; Candi, Marina Journal: British journal of management Issue: Volume 33:Number 4(2022) Page Start: 1757 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. In‐store shopping hassles: Conceptualization and classification. (10th August 2020) Authors: Lee, Jaehoon; Ko, Guihan Journal: International journal of consumer studies Issue: Volume 45:Number 1(2021) Page Start: 119 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Whom Should We Talk to? Investigating the Varying Roles of Internal and External Relationship Quality on Radical and Incremental Innovation Performance. Issue 6 (December 2016) Authors: Obal, Michael; Kannan‐Narasimhan, Rangapriya; Ko, Guihan Journal: Journal of product innovation management Issue: Volume 33:Issue 6(2016:Dec.)supplement 1 Page Start: 136 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗