1. Shorter Interviews, Longer Surveys: Optimising the Survey Participant Experience While Accommodating Ever Expanding Client Demands. (March 2017) Authors: Bansal, Harvir S.; Eldridge, James; Halder, Avik; Knowles, Roddy; Murray, Michael; Sehmer, Luke; Turner, David Journal: International journal of market research Issue: Volume 59:Number 2(2017) Page Start: 221 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Smart Data. Issue 53 (September 2015) Authors: Knowles, Roddy; Courtright, Melanie Journal: Research world Issue: Issue 53(2015:Jul./Aug.) Page Start: 54 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗