1. Revisiting online banner advertising recall: An experimental study of the factors affecting banner recall in an Arab context. (1st November 2016) Authors: Khattab, Lina; Mahrous, Abeer A. Journal: Journal of Arab & Muslim media research Issue: Volume 9:Number 2(2016) Page Start: 237 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗