Author/Creator: Keller, Kristopher O. - British Library Electronic Legal Deposit Catalogue-Journal Issues and Articles Search Results

Author/Creator Keller, Kristopher O.

1. Let Your Banner Wave? Antecedents and Performance Implications of Retailers' Private-Label Branding Strategies. (July 2016)

Authors:: Keller, Kristopher O.; Dekimpe, Marnik G.; Geyskens, Inge
Journal:: Journal of marketing
Issue:: Volume 80:Number 4(2016)
Page Start:: 1
Record Type:: Journal Article
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2. Opening the Umbrella: The Effects of Rebranding Multiple Category-Specific Private-Label Brands to One Umbrella Brand. (August 2020)

Authors:: Keller, Kristopher O.; Geyskens, Inge; Dekimpe, Marnik G.
Journal:: JMR, Journal of marketing research
Issue:: Volume 57:Number 4(2020)
Page Start:: 677
Record Type:: Journal Article
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