1. An investigation of the uses of corporate reputation: a managerial perspective in the Taiwanese pharmaceutical industry. Issue 3 (13th June 2016) Authors: Chen, Chen-Chu Matilda; Nguyen, Bang; Melewar, T.C. Editors: Lindridge, Andrew; Keegan, Sheila Journal: Qualitative market research Issue: Volume 19:Issue 3(2016) Page Start: Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. The challenge of 'big data': what does it mean for the qualitative research industry?. Issue 4 (19th August 2014) Authors: Strong, Colin Editors: Lindridge, Andrew; Keegan, Sheila Journal: Qualitative market research Issue: Volume 17:Issue 4(2014) Page Start: Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗