Author/Creator: Katsikeas, Constantine - British Library Electronic Legal Deposit Catalogue-Journal Issues and Articles Search Results

Author/Creator Katsikeas, Constantine

1. Revisiting international marketing strategy in a digital era: Opportunities, challenges, and research directions. Issue 3 (11th November 2019)

Authors:: Katsikeas, Constantine; Leonidou, Leonidas; Zeriti, Athina
Journal:: International marketing review
Issue:: Volume 37:Issue 3(2020)
Page Start:: 405
Record Type:: Journal Article
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2. Revisiting international marketing strategy in a digital era: Opportunities, challenges, and research directions. Issue 3 (12th November 2019)

Authors:: Katsikeas, Constantine; Leonidou, Leonidas; Zeriti, Athina
Journal:: International marketing review
Issue:: Volume 37:Issue 3(2020)
Page Start:: 405
Record Type:: Journal Article
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3. Why consumer animosity reduces product quality perceptions: The role of extreme emotions in international crises. Issue 4 (August 2019)

Authors:: Antonetti, Paolo; Manika, Danae; Katsikeas, Constantine
Journal:: International business review
Issue:: Volume 28:Issue 4(2019:Aug.)
Page Start:: 739
Record Type:: Journal Article
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