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You searched for: Author/Creator Kamath, Renuka- Kamath, Renuka [remove] 7
- Marketing strategy -- Consumer behavior -- Branding -- Brand relationships -- Brand loyalty -- Consumer brand relationship 2
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- Intention-behavior gap -- Green gap -- Self-efficacy -- Implementation intentions 1
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- Online shopping/electronic commerce -- Distribution channels -- Channel management/relationships -- Profit and loss -- Internet marketing -- Retailing 1
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- Sales management -- Channel management -- Distribution -- India -- Distributors -- Intermediaries -- Conflict 1