1. How well do you know your spectators? A study on spectator segmentation based on preference analysis and willingness to pay for tickets. Issue 2 (15th March 2019) Authors: Kaiser, Mario; Ströbel, Tim; Woratschek, Herbert; Durchholz, Christian Journal: European sport management quarterly Issue: Volume 19:Issue 2(2019) Page Start: 178 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗