Author/Creator: Jugenheimer, Donald W - British Library Electronic Legal Deposit Catalogue-Journal Issues and Articles Search Results

Author/Creator Jugenheimer, Donald W

1. Advertising account planning : planning and managing strategic communications campaigns /: planning and managing strategic communications campaigns. (2023)

Authors:: Dr, Turnbull, Sarah; Kelley, Larry D, 1955-; Jugenheimer, Donald W
Record Type:: Book
Extent:: 1 online resource (276 pages), illustrations (black and white)
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗

2. Advertising media planning : a brand management approach.: a brand management approach. (2022)

Authors:: Kelley, Larry D, 1955-; Sheehan, Kim Bartel, 1958-; Dobias, Lisa; Koranda, David; Jugenheimer, Donald W
Record Type:: Book
Extent:: 1 online resource
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗