1. Countering Disruptive Innovation Strategy in Indian Passenger Car Industry: A Case of Maruti Suzuki India Limited. (December 2014) Authors: Jha, H.M.; Srivastava, Ashish K.; Bokad, P.V.; Deshmukh, L.B.; Mishra, S.M. Journal: South Asian journal of business and management cases Issue: Volume 3:Number 2(2014:Dec.) Page Start: 119 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗