1. Consumer mischief as playful resistance to marketing in Twitter hashtag hijacking. Issue 4 (9th March 2022) Authors: Truong, Hong‐Bich (Iris); Jesudoss, Sylvian Patrick; Molesworth, Mike Journal: Journal of consumer behaviour Issue: Volume 21:Issue 4(2022) Page Start: 828 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗