1. Divergence or Relevance in Advertisements: What Works in Emerging Markets? Evidence from Indian Consumers. Issue 4 (7th August 2020) Authors: Billore, Aditya; Jayasimha, K. R.; Sadh, Ashish; Nambudiri, Ranjeet Journal: Journal of global marketing Issue: Volume 33:Issue 4(2020) Page Start: 225 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Divergence or Relevance in Advertisements: What Works in Emerging Markets? Evidence from Indian Consumers. Issue 4 (7th August 2020) Authors: Billore, Aditya; Jayasimha, K. R.; Sadh, Ashish; Nambudiri, Ranjeet Journal: Journal of global marketing Issue: Volume 33:Issue 4(2020) Page Start: 225 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗