1. The mediating effect of brand image on the relationships between social media advertising content, sales promotion content and behaviuoral intention. Issue 3 (27th August 2019) Authors: Raji, Ridwan Adetunji; Rashid, Sabrina; Ishak, Sobhi Journal: Journal of research in interactive marketing Issue: Volume 13:Issue 3(2019) Page Start: 302 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗