1. Battle of the Brand Fans: Impact of Brand Attack and Defense on Social Media☆. Issue 1 (August 2018) Authors: Ilhan, Behice Ece; Kübler, Raoul V.; Pauwels, Koen H. Journal: Journal of interactive marketing Issue: Volume 43:Issue 1(2018) Page Start: 33 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗