1. Mind, body, or spirit? An exploration of customer motivations to purchase university licensed merchandise. Issue 1 (4th March 2014) Authors: M. Phillips, Joan; I. Roundtree, Robert; Kim, DaeHyun Journal: Sport, business and management Issue: Volume 4:Issue 1(2014) Page Start: 71 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗