Author/Creator: Hu, Lala - British Library Electronic Legal Deposit Catalogue-Journal Issues and Articles Search Results

Author/Creator Hu, Lala

1. International Digital Marketing in China : Regional Characteristics and Global Challenges /: Regional Characteristics and Global Challenges. (2020)

Authors:: Hu, Lala
Record Type:: Book
Extent:: 1 online resource (99 pages)
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗

2. Leveraging domestic and foreign learning to develop marketing capabilities: The case of the Chinese company Goodbaby. Issue 3 (17th July 2017)

Authors:: Checchinato, Francesca; Hu, Lala; Perri, Alessandra; Vescovi, Tiziano
Journal:: International journal of emerging markets
Issue:: Volume 12:Issue 3(2017)
Page Start:: 637
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗

3. Social media management in the traveller's customer journey: an analysis of the hospitality sector. Issue 12 (18th June 2021)

Authors:: Hu, Lala; Olivieri, Mirko
Journal:: Current issues in tourism
Issue:: Volume 24:Issue 12(2021)
Page Start:: 1768
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗

4. The Chinese market as an opportunity to innovate distribution strategies?: Evidences from Italian firms. Issue 5 (13th August 2018)

Authors:: Hu, Lala
Journal:: European business review
Issue:: Volume 30:Issue 5(2018)
Page Start:: 607
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗

5. The country of brand communication in the retail setting: An analysis of Italian products in China. Issue 4 (November 2015)

Authors:: Hu, Lala; Checchinato, Francesca
Journal:: Australasian marketing journal
Issue:: Volume 23:Issue 4(2015)
Page Start:: 325
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗

6. The Country of Brand Communication in the Retail Setting: An Analysis of Italian Products in China. Issue 4 (November 2015)

Authors:: Hu, Lala; Checchinato, Francesca
Journal:: Australasian marketing journal
Issue:: Volume 23:Issue 4(2015)
Page Start:: 325
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗

7. The country of origin effect: a hedonic price analysis of the Chinese wine market. Issue 6 (15th June 2018)

Authors:: Hu, Lala; Baldin, Andrea
Journal:: British food journal
Issue:: Volume 120:Issue 6(2018)
Page Start:: 1264
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗

8. The country of origin effect: a hedonic price analysis of the Chinese wine market. Issue 6 (4th June 2018)

Authors:: Hu, Lala; Baldin, Andrea
Journal:: British food journal
Issue:: Volume 120:Issue 6(2018)
Page Start:: 1264
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗

9. The effect of utilitarian and hedonic motivations on mobile shopping outcomes. A cross‐cultural analysis. (26th September 2022)

Authors:: Hu, Lala; Filieri, Raffaele; Acikgoz, Fulya; Zollo, Lamberto; Rialti, Riccardo
Journal:: International journal of consumer studies
Issue:: Volume 47:Number 2(2023)
Page Start:: 751
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗