Author/Creator: Hu, Baixue - British Library Electronic Legal Deposit Catalogue-Journal Issues and Articles Search Results

Author/Creator Hu, Baixue

1. Investigating consumer binge-watching behavior: A valence framework perspective. (September 2021)

Authors:: Song, Lianlian; Hu, Baixue; Mou, Jian
Journal:: Journal of retailing and consumer services
Issue:: Volume 62(2022)
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Record Type:: Journal Article
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2. To resist or to purchase: The causal mechanism of binge-watching and program purchase. (September 2022)

Authors:: Song, Lianlian; Zhang, Qiuxiang; Hu, Baixue; Mou, Jian
Journal:: Journal of retailing and consumer services
Issue:: Volume 68(2022)
Page Start:
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗