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- 658.8 3
- Advertising -- Brand name products -- Periodicals 3
- Branding (Marketing) -- Periodicals 3
- New products -- Management -- Periodicals 3
- New products -- Marketing -- Periodicals 3
- Internal branding -- Brand citizenship behaviour -- Corporate Brand identification -- Perceived employer Brand image 2
- 615.5 1
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- Brand commitment -- Employee behavior -- Brand citizenship behavior -- Department commitment 1