1. A new model of how celebrity endorsements work: attitude toward the endorsement as a mediator of celebrity source and endorsement effects. Issue 2 (3rd March 2016) Authors: Bergkvist, Lars; Hjalmarson, Hanna; Mägi, Anne W. Journal: International journal of advertising Issue: Volume 35:Issue 2(2016) Page Start: 171 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗