1. Augmented reality marketing: How mobile AR-apps can improve brands through inspiration. (July 2019) Authors: Rauschnabel, Philipp A.; Felix, Reto; Hinsch, Chris Journal: Journal of retailing and consumer services Issue: Volume 49(2019) Page Start: 43 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Metaverse beyond the hype: Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy. (October 2022) Authors: Dwivedi, Yogesh K.; Hughes, Laurie; Baabdullah, Abdullah M.; Ribeiro-Navarrete, Samuel; Giannakis, Mihalis; Al-Debei, Mutaz M.; Dennehy, Denis; Metri, Bhimaraya; Buhalis, Dimitrios; Cheung, Christy M.K.; Conboy, Kieran; Doyle, Ronan; Dubey, Rameshwar; Dutot, Vincent; Felix, Reto; Goyal, D.P.; Gus... Journal: International journal of information management Issue: Volume 66(2022) Page Start: Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Metaverse marketing: How the metaverse will shape the future of consumer research and practice. Issue 4 (16th December 2022) Authors: Dwivedi, Yogesh K.; Hughes, Laurie; Wang, Yichuan; Alalwan, Ali A.; Ahn, Sun J. (Grace); Balakrishnan, Janarthanan; Barta, Sergio; Belk, Russell; Buhalis, Dimitrios; Dutot, Vincent; Felix, Reto; Filieri, Raffaele; Flavián, Carlos; Gustafsson, Anders; Hinsch, Chris; Hollensen, Svend; Jain, Varsha;... Journal: Psychology & marketing Issue: Volume 40:Issue 4(2023) Page Start: 750 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Nostalgia beats the wow-effect: Inspiration, awe and meaningful associations in augmented reality marketing. (March 2020) Authors: Hinsch, Chris; Felix, Reto; Rauschnabel, Philipp A. Journal: Journal of retailing and consumer services Issue: Volume 53(2020) Page Start: Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. What is XR? Towards a Framework for Augmented and Virtual Reality. (August 2022) Authors: Rauschnabel, Philipp A.; Felix, Reto; Hinsch, Chris; Shahab, Hamza; Alt, Florian Journal: Computers in human behavior Issue: Volume 133(2022) Page Start: Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗