Record Type: Journal Article / Author/Creator: Hesse, Andreas - British Library Electronic Legal Deposit Catalogue-Journal Issues and Articles Search Results

Record Type Journal Article Author/Creator Hesse, Andreas

1. 'Fly Responsibly': a case study on consumer perceptions of a green demarketing campaign. Issue 3 (3rd April 2022)

Authors:: Hesse, Andreas; Rünz, Sofie
Journal:: Journal of marketing communications
Issue:: Volume 28:Issue 3(2022)
Page Start:: 232
Record Type:: Journal Article
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2. Consumer responses to brand communications involving COVID-19. Issue 17 (22nd November 2021)

Authors:: Hesse, Andreas; Niederle, Franziska; Schön, Laura; Stautz, Daniela
Journal:: Journal of marketing management
Issue:: Volume 37:Issue 17/18(2021)
Page Start:: 1783
Record Type:: Journal Article
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