1. Television advertising's influence on parents' gift-giving perceptions. Issue 7 (12th November 2018) Authors: Holiday, Steven; Norman, Mary S.; Cummins, R. Glenn; Hernandez, Terri N.; Holland, Derrick; Rasmussen, Eric E. Journal: Journal of consumer marketing Issue: Volume 35:Issue 7(2018) Page Start: 665 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Television advertising's influence on parents' gift-giving perceptions. Issue 7 (15th November 2018) Authors: Holiday, Steven; Norman, Mary S.; Cummins, R. Glenn; Hernandez, Terri N.; Holland, Derrick; Rasmussen, Eric E. Journal: Journal of consumer marketing Issue: Volume 35:Issue 7(2018) Page Start: 665 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗