Author/Creator: Hepola, Janne - British Library Electronic Legal Deposit Catalogue-Journal Issues and Articles Search Results

Author/Creator Hepola, Janne

1. Is it all about consumer engagement? Explaining continuance intention for utilitarian and hedonic service consumption. (November 2020)

Authors:: Hepola, Janne; Leppäniemi, Matti; Karjaluoto, Heikki
Journal:: Journal of retailing and consumer services
Issue:: Volume 57(2020)
Page Start:
Record Type:: Journal Article
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2. The effect of sensory brand experience and involvement on brand equity directly and indirectly through consumer brand engagement. Issue 3 (15th May 2017)

Authors:: Hepola, Janne; Karjaluoto, Heikki; Hintikka, Anni
Journal:: Journal of product & brand management
Issue:: Volume 26:Issue 3(2017)
Page Start:: 282
Record Type:: Journal Article
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