1. Examining scarcity in mobile promotion and purchase intention: the role of location. Issue 1 (2nd January 2022) Authors: Sun, Qin; Rajamma, Rajasree K.; Heisley, Deborah D.; Soliman, Mahmoud A. Journal: Journal of marketing theory and practice Issue: Volume 30:Issue 1(2022) Page Start: 1 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. What are you dieting for? The role of lay theories in dieters' goal setting. Issue 1 (January 2014) Authors: Beruchashvili, Mariam; Moisio, Risto; Heisley, Deborah D. Journal: Journal of consumer behaviour Issue: Volume 13:Issue 1(2014) Page Start: 50 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗