Author/Creator: Hardie, Bruce G.S. - British Library Electronic Legal Deposit Catalogue-Journal Issues and Articles Search Results

Author/Creator Hardie, Bruce G.S.

1. "How to Project Customer Retention" Revisited: The Role of Duration Dependence. Issue 1 (August 2018)

Authors:: Fader, Peter S.; Hardie, Bruce G.S.; Liu, Yuzhou; Davin, Joseph; Steenburgh, Thomas
Journal:: Journal of interactive marketing
Issue:: Volume 43:Issue 1(2018)
Page Start:: 1
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗

2. Erratum to '"How to Project Customer Retention" Revisited: The Role of Duration Dependence' [Journal of Interactive Marketing 43 (2018) 1–16]. Issue 1 (August 2019)

Authors:: Fader, Peter S.; Hardie, Bruce G.S.; Liu, Yuzhou; Davin, Joseph; Steenburgh, Thomas
Journal:: Journal of interactive marketing
Issue:: Volume 47:Issue 1(2019)
Page Start:: 198
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗

3. Valuing Subscription-Based Businesses Using Publicly Disclosed Customer Data. (January 2017)

Authors:: McCarthy, Daniel M.; Fader, Peter S.; Hardie, Bruce G.S.
Journal:: Journal of marketing
Issue:: Volume 81:Number 1(2017)
Page Start:: 17
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗