Author/Creator: Hajli, Alireza - British Library Electronic Legal Deposit Catalogue-Journal Issues and Articles Search Results

Author/Creator Hajli, Alireza

1. Winning engaged consumers: The rules of brand engagement and intention of co-creation in social commerce. Issue 2 (22nd July 2019)

Authors:: Bazi, Saleh; Hajli, Alireza; Hajli, Nick; Shanmugam, Mohana; Lin, Xiaolin
Journal:: Information technology & people
Issue:: Volume 33:Issue 2(2020)
Page Start:: 456
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗

2. Winning engaged consumers: The rules of brand engagement and intention of co-creation in social commerce. Issue 2 (2nd August 2019)

Authors:: Bazi, Saleh; Hajli, Alireza; Hajli, Nick; Shanmugam, Mohana; Lin, Xiaolin
Journal:: Information technology & people
Issue:: Volume 33:Issue 2(2020)
Page Start:: 456
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗