1. The choice between uniqueness and conformity in mass customization. (30th July 2018) Authors: Zaggl, Michael A.; Hagenmaier, Markus A.; Raasch, Christina Journal: R & D management Issue: Volume 49:Number 2(2019) Page Start: 204 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗