1. Effects of inbound marketing communications on HEIs' brand equity: the mediating role of the student's decision-making process. An exploratory research. Issue 2 (2nd July 2016) Authors: Royo-Vela, Marcelo; Hünermund, Ute Journal: Journal of marketing for higher education Issue: Volume 26:Issue 2(2016) Page Start: 143 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗