Author/Creator: Hünerberg, Reinhard - British Library Electronic Legal Deposit Catalogue-Journal Issues and Articles Search Results

Author/Creator Hünerberg, Reinhard

1. Consumer response to brand renaming as part of an international standardisation strategy. (1st January 2013)

Authors:: Ringeisen, Petra; Hünerberg, Reinhard
Journal:: International journal of business and globalisation
Issue:: Volume 10:Number 4(2013)
Page Start:: 456
Record Type:: Journal Article
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2. Foreign firms' access to the Japanese market. (1st January 2014)

Authors:: Bebenroth, Ralf; Kshetri, Nir; Hünerberg, Reinhard
Journal:: European journal of international management
Issue:: Volume 8:Number 1(2014)
Page Start:: 1
Record Type:: Journal Article
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