1. Succeeding at Sales by Avoiding Failure: Social Achievement Goals in a Collectivist Cultural Context. (December 2014) Authors: Kumar, Shamala; Gunawardana, Hasini Journal: South Asian journal of human resources management Issue: Volume 1:Number 2(2014) Page Start: 135 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗