1. Pharma Selling: In conversation with Melvin D'Souza, Vice President and General Manager, Novo Nordisk India Pvt Ltd. Issue 4 (December 2018) Authors: Guda, Sridhar; Lyngdoh, Teidorlang Journal: IIMB management review Issue: Volume 30:Issue 4(2018:Dec.) Page Start: 385 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Salesperson's spirituality: impact on customer orientation and adaptability. Issue 3 (2nd May 2017) Authors: Chawla, Vaibhav; Guda, Sridhar Journal: Marketing intelligence & planning Issue: Volume 35:Issue 3(2017) Page Start: 408 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Systematic review of determinants of sales performance: Verbeke et al.'s (2011) classification extended. Issue 8 (1st October 2020) Authors: Chawla, Vaibhav; Lyngdoh, Teidorlang; Guda, Sridhar; Purani, Keyoor Journal: Journal of business & industrial marketing Issue: Volume 35:Issue 8(2020) Page Start: 1359 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Systematic review of determinants of sales performance: Verbeke et al.'s (2011) classification extended. Issue 8 (30th September 2020) Authors: Chawla, Vaibhav; Lyngdoh, Teidorlang; Guda, Sridhar; Purani, Keyoor Journal: Journal of business & industrial marketing Issue: Volume 35:Issue 8(2020) Page Start: 1359 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗