1. Attenuation of negative sponsorship effects in the context of rival sports teams' fans. Issue 11 (9th November 2015) Authors: Grohs, Reinhard; Reisinger, Heribert; Woisetschläger, David M. Journal: European journal of marketing Issue: Volume 49:Issue 11/12(2015) Page Start: 1880 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Can a replacing sponsor benefit?: Consumer responses toward a new sponsor in the context of a sponsorship change. (31st May 2019) Authors: Carrillat, François Anthony; Grohs, Reinhard Journal: European journal of marketing Issue: Volume 53:Number 12(2019) Page Start: 2481 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Celebrity Endorsements in Liked Advertisements: A Study of Asian Countries. Issue 1 (2nd January 2023) Authors: Fam, Kim-Shyan; Waller, David S.; Grohs, Reinhard Journal: Journal of Asia-Pacific business Issue: Volume 24:Issue 1(2023) Page Start: 39 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Drivers of brand image improvement in sports-event sponsorship. Issue 3 (3rd May 2016) Authors: Grohs, Reinhard Journal: International journal of advertising Issue: Volume 35:Issue 3(2016) Page Start: 391 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Is nothing like before? COVID-19–evoked changes to tourism destination social media communication. (March 2022) Authors: Pachucki, Christoph; Grohs, Reinhard; Scholl-Grissemann, Ursula Journal: Journal of destination marketing & management Issue: Volume 23(2022) Page Start: Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Memory Effects of Different Relational Links between Brands and Sponsored Events. Issue 10 (October 2015) Authors: Wolfsteiner, Elisabeth; Grohs, Reinhard; Wagner, Udo Journal: Psychology & marketing Issue: Volume 32:Issue 10(2015) Page Start: 1031 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. No Story Without a Storyteller: The Impact of the Storyteller as a Narrative Element in Online Destination Marketing. (November 2022) Authors: Pachucki, Christoph; Grohs, Reinhard; Scholl-Grissemann, Ursula Journal: Journal of travel research Issue: Volume 61:Number 8(2022) Page Start: 1703 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. Old and exciting? Sport sponsorship effects on brand age and brand personality. Issue 3 (June 2020) Authors: Hohenberger, Christoph; Grohs, Reinhard Journal: Sport management review Issue: Volume 23:Issue 3(2020) Page Start: 469 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. Uncertainty in Prerelease Advertising. Issue 2 (15th March 2019) Authors: Schroll, Roland; Grohs, Reinhard Journal: Journal of advertising Issue: Volume 48:Issue 2(2019) Page Start: 167 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. Value cocreation at sport events. Issue 1 (1st January 2020) Authors: Grohs, Reinhard; Wieser, Verena E.; Pristach, Matthias Journal: European sport management quarterly Issue: Volume 20:Issue 1(2020) Page Start: 69 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗