1. The (army) hero with a thousand faces: A discourse-mythological approach to theorising archetypal blending in contemporary advertising. (March 2023) Authors: Kelsey, Darren; Yannopoulou, Natalia; Whittle, Andrea; Heath, Teresa; Golossenko, Artyom; Soares, Ana Maria Other Names: Preece Chloe guest-editor.; Daskalopoulou Athanasia guest-editor.; Schau Hope guest-editor. Journal: Marketing theory Issue: Volume 23:Number 1(2023) Page Start: 141 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗