1. Understanding the Importance of the Length of Global Product Rollout: An Examination in the Motion Picture Industry. Issue 4 (December 2017) Authors: Griffith, David A.; Yalcinkaya, Goksel; Rubera, Gaia; Giannetti, Verdiana Journal: Journal of international marketing Issue: Volume 25:Issue 4(2017) Page Start: 50 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗