1. Alcohol, sponsorship, and new media activation: an investigation of Molson Canadian and the 2014 Olympic Games. (2014) Authors: Geurin, Andrea N.; Gee, Sarah Journal: International journal of sport management and marketing Issue: Volume 15:Number 5/6(2014) Page Start: 322 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Athletes as ambush marketers? An examination of Rule 40 and athletes' social media use during the 2016 Rio Olympic Games. Issue 1 (1st January 2021) Authors: Geurin, Andrea N.; McNary, Erin L. Journal: European sport management quarterly Issue: Volume 21:Issue 1(2021) Page Start: 116 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Building brand and fan relationships through social media. Issue 3 (10th May 2018) Authors: Thompson, Ashleigh-Jane; Martin, Andrew J.; Gee, Sarah; Geurin, Andrea N. Journal: Sport, business and management Issue: Volume 8:Issue 3(2018) Page Start: 235 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Building brand and fan relationships through social media. Issue 3 (9th July 2018) Authors: Thompson, Ashleigh-Jane; Martin, Andrew J.; Gee, Sarah; Geurin, Andrea N. Journal: Sport, business and management Issue: Volume 8:Issue 3(2018) Page Start: 235 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Fans' Perceptions of Professional Tennis Events' Social Media Presence: Interaction, Insight, and Brand Anthropomorphism. (October 2017) Authors: Thompson, Ashleigh-Jane; Martin, Andrew J.; Gee, Sarah; Geurin, Andrea N. Journal: Communication & sport Issue: Volume 5:Number 5(2017:Oct.) Page Start: 579 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Social Media Education Provided by National Governing Bodies of Sport: An Examination of Practices for Youth Olympic Games and Olympic Games Athletes. (April 2023) Authors: Geurin, Andrea N. Journal: Communication & sport Issue: Volume 11:Number 2(2023) Page Start: 238 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. Social Media Engagement as a Metric for Ranking US Olympic Athletes as Brand Endorsers. Issue 2 (4th May 2021) Authors: Brison, Natasha T.; Geurin, Andrea N. Journal: Journal of interactive advertising Issue: Volume 21:Issue 2(2021) Page Start: 121 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. Sport brand ambassadors' experiences in sponsored user-generated branding programs. Issue 4 (1st June 2020) Authors: Geurin, Andrea N. Journal: Sport, business and management Issue: Volume 10:Issue 4(2020) Page Start: 451 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. Sport brand ambassadors' experiences in sponsored user-generated branding programs. Issue 4 (25th May 2020) Authors: Geurin, Andrea N. Journal: Sport, business and management Issue: Volume 10:Issue 4(2020) Page Start: 451 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. User-generated branding via social media: An examination of six running brands. Issue 3 (June 2017) Authors: Geurin, Andrea N.; Burch, Lauren M. Journal: Sport management review Issue: Volume 20:Issue 3(2017) Page Start: 273 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗