1. Consumer segmentation based on usage of sales channels in the German wine market. Issue 1 (2014) Authors: Gergely Szolnoki; Dieter Hoffmann Journal: International journal of wine business research Issue: Volume 26:Issue 1(2014) Page Start: 27 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Using social media in the wine business. Issue 2 (2014) Authors: Gergely Szolnoki; Dimitri Taits; Moritz Nagel; Alessio Fortunato Journal: International journal of wine business research Issue: Volume 26:Issue 2(2014) Page Start: 80 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗