1. Studying product diffusion based on market coverage. Issue 4 (December 2016) Authors: Anand, Adarsh; Agarwal, Mohini; Bansal, Gunjan; Garmabaki, A. Journal: Journal of marketing analytics Issue: Volume 4:Issue 4(2016) Page Start: 135 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗