1. Consumer familiarity, perspectives and expected value of personalized medicine with a focus on applications in oncology. (January 2015) Authors: Garfield, Susan; Douglas, Michael P; MacDonald, Karen V; Marshall, Deborah A; Phillips, Kathryn A Journal: Personalized medicine Issue: Volume 12:Number 1(Year 2015) Page Start: 13 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗